Background

Wild Alaskan Salman is a subscription box made for health-conscious men and women ages 30-45.

Objective

Wild Alaskan Salman had two goals for running this ad. The company wanted to increase brand awareness as well as monthly subscriptions.

Approach

I wrote in an insightful, relatable, and fun tone for this ad. I chose to educate the audience on the health benefits — specifically those that pertained to an active lifestyle — of eating fresh fish. I wrote so that the audience could imagine their lives with those health benefits. I wanted to nurture the audience with a free recipe on the landing page and give them a reason to get that $15 off their first box.